Modern (Hybrid) Wine Marketing and Branding
Dear Partners,
As part of our commitment to providing high-quality services, Elipack, in cooperation with Stirixis, is pleased to invite you to a specialised training programme that will take place on 6 November 2026 at the Elipack premises, in the seminar room (08:30-16:30). With a distinguished speaker from abroad, this seminar is designed to present the modern approach to wine Marketing and Branding, connecting sustainability, regenerative viticulture, the identity of place and the new digital possibilities.
14, Anexartisias Street, Agios Sylas, 4193, Ypsonas, Limassol-Cyprus · w: www.elipack.com · t: +357 25020333 · f: +357 25106452 · e: info@elipack.com
🎯 Seminar Objective
The wine market is evolving, and with it the way a winery creates, communicates and positions its brand. The training programme focuses on connecting sustainability, regenerative viticulture, terroir and authenticity with modern marketing and branding.
It also presents the power of Hybrid Marketing, combining the winery experience with the digital ecosystem: storytelling, social media, e-commerce and AI.
Why take part?
Regenerative viticulture
Sustainability, terroir and PDO/PGI as elements of premium differentiation
Modern branding
From the story of the place to visual storytelling and brand identity
Hybrid marketing
From the cellar to digital: wine tourism, e-commerce, social media & AI
Market trends
Low & No Alcohol Wines and the new consumer habits
📋 Learning Outcomes
On completion of the training programme, participants will be able to:
- Use sustainability, terroir and PDO/PGI characteristics as elements of differentiation.
- Create a modern and coherent identity for a wine brand.
- Turn history, tradition and local character into effective storytelling.
- Combine physical and digital channels for a complete customer experience.
- Use social media, e-commerce and AI to strengthen their digital presence.
- Connect authenticity and sustainability with commercial value and competitiveness.
Aimed at: Winery owners and managers, oenologists, production and cultivation staff, marketing, sales and export staff, as well as wine tourism professionals.
About Stirixis
Stirixis, with many years of experience and a leading presence in business consulting and training, offers complete solutions that strengthen business performance. It specialises in the design and implementation of quality systems and in the training and development of human resources, making sure its partners receive the guidance they need to reach their goals.
DURATION
7 hours (1 day)
TRAINING CENTRE
ELIPACK LTD
14 Anexartisias Street, Agios Sylas, 4193, Ypsonas, Limassol
💰 Programme Cost (HRDA beneficiaries)
| Seminar Cost | €240 |
| VAT (19%) | €0 |
| Expected HRDA Subsidy | −€140 |
| Final Amount Payable | €100 |
📅 Timetable
The programmes are subsidised by the Human Resource Development Authority of Cyprus (HRDA), giving you the opportunity to benefit from these training seminars at a reduced cost. Secure the continuous development and competitiveness of your business with the expertise and support of Stirixis.
🏦 Payment Method
Bank deposit to the following account:
EUROBANK CYPRUS LTD
A/C: 300 1000 2805 6
IBAN: CY13 0180 0008 0000 3001 0002 8056
SWIFT: ERBKCY2N
📩 Registrations
⚠️ Limited number of places!
Book your place by completing the online registration form and sending it to
d.charalambous@elipack.com
by Friday 09/10/2026
A subsidised place requires an account on the ERMIS portal: ermis.anad.org.cy
Alternatively, complete the registration form:
